Frequently Asked Questions (FAQ) About Technology Advisory Services
What does a technology advisory firm do?
A technology advisory firm helps business owners and executive teams make informed, strategic decisions about technology before solutions are purchased or implemented.
Unlike vendors who sell products or MSPs who manage day-to-day IT, a technology advisory firm evaluates your business goals, assesses your current technology environment, identifies risks and gaps, and provides vendor-agnostic guidance aligned to measurable business outcomes. The focus is on strategy, alignment, and long-term value—not selling hardware or software.
What does vendor-agnostic mean?
Vendor-agnostic means recommendations are not tied to any specific technology provider, product, or platform.
A vendor-agnostic technology advisor evaluates multiple solutions across the market and recommends what best fits your business needs, budget, and goals without quotas, commissions, or preferred vendors influencing the decision. This approach protects your investment, reduces risk, and ensures technology decisions are made in your best interest.
How is a technology advisor different from an MSP or IT vendor?
A technology advisor, MSP, and IT vendor serve very different roles.
An IT vendor sells products or services tied to their offerings.
An MSP (Managed Service Provider) focuses on managing and supporting IT systems on a day-to-day basis.
A technology advisor sits above both, helping leadership determine what technology is needed, why it’s needed, and how it should support business outcomes before vendors or MSPs are engaged.
Technology advisors provide strategic oversight, unbiased evaluation, and long-term planning, ensuring technology decisions align with growth, cost control, risk reduction, and performance.
